Episode 7 | ApartmentHacker | Stop Paying Commissions for Leasing Apartments
In this episode I talk about doing away with commissions for leasing apartments. It’s not a popular idea!
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Every Leasing Desk Should be Round
I have read on more than one occasion that a square desk lends to the idea of authority over subordinate because a round desk typically raises active participation. I have also read on more than one...
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Mystery Gifts
One of the things I love about the multifamily business is the creativity. I love it when property managers, assistant manager and leasing consultants express themselves through marketing. I especially...
View ArticleStop Worrying About Closing Ratios
“The score will take care of itself” – Bill Walsh Basketball I had the great privilege of playing basketball all the way through NCAA Division 1. It was the absolute thrill of a lifetime. And I have a...
View ArticleHow do I Lease more Apartments?
Wrong question. The better question is; why do people lease Apartments? Why do they buy? It’s all that matters. Short answer: Like. And I don’t mean the Facebook kind of Like. No, I mean the kind of...
View ArticleHow do I Lease More Apartments Part 2
People want to understand what they are paying their hard-earned money for. And when they understand – they have no issue laying it down and leasing your apartment. When they don’t understand the...
View ArticleAnother Leasing Commission Rant
I have railed about commission based sales in the multifamily space for years. It’s a worn out model. But people keep finding premise after premise to keep it alive and kicking. It’s broken The article...
View ArticleNesting
I have a standing desk. It holds two monitors, a few pages of paper, two pens and two highlighters. That’s it – nothing more. Aside from the health benefits of a standing desk it does something much...
View ArticleEpisode 751 | Lease as a Subscription
In this episode, we talk about the idea of subscription based leasing.
View ArticleEpisode 776 | Leasing Teams – You Have Permission
In this episode, we talk about the most important thing to know about leasing apartments
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